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Red Wings Larkin Features in New NHL Lululemon Partnership

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Red Wings captain Dylan Larkin and wife Kenzy

Detroit Red Wings captain Dylan Larkin and his wife Kenzy are among the NHL couples starring in new adds for NHL-licensed products from lululemon. It’s all part of a new line being launched in partnership between the Canadian-based retailer of athletic wear and lifestyle apparel, the NHL, Lids and Fanatics.



Kenzy Larkin

“We’re big hockey fans here at lululemon, and we know our guests are too,” Celeste Burgoyne, President, Americas and Global Guest Innovation for lululemon, said in a statement announcing the launch.

Several other prominent NHL players are modeling the lululemon attire. They include Connor Bedard of the Chicago Blackhawks and Matty Beniers of the Seattle Kraken. John Tavares of the Toronto Maple Leafs is another NHL star who has involvement in the promotion.

Dylan Larkin, Red Wings

This new premium NHL fan apparel collection is blending some of lululemon’s most iconic products with NHL team designs. Naturally, the Larkins are modeling the Red Wings themed line of clothing. It was important for the inclusion of the wives and girlfriends of players in the promotion of the launch. Lululemon’s NHL gear features products for both men and women.

Kenzy and Dylan Larkin, Red Wings

The collection, featuring gear for the Red Wings, will launch October 29. It will be available across Fanatics-operated platforms, Lids stores, and select NHL team venues. In the Detroit area, the lululemon NHL line will be available at the Lids store in Twelve Oaks Mall. That store is located at 27462 Novi Road.