Red Wings Yzerman Insists NHLers View Detroit as a Desired Destination

There was a time in recent Red Wings history that while they weren’t viewing it as Siberia, most high-end NHLers were looking upon Detroit as a no fly zone.

“Not anymore,” insists Red Wings GM Steve Yzerman. “I didn’t see that as an issue last year and I don’t anticipate that as an issue this year.”

Sure, he’ll admit it. There was a time when selling top NHL UFAs on Detroit was like trying to sell parkas to Hawaiians.

“I guess early on when we we’re a last-place team and we weren’t really a candidate to make the playoffs,” Yzerman admitted.

A lot of us #LGRW fans are hoping for a big move (trade or UFA signing) this offseason. Based on the past couple years, I just don’t get the sense that Yzerman is going to get one done. I hope he proves me wrong but I’m keeping expectations low.

— GeoffW (@HockeyGeoff53) June 20, 2025

In those days, as beggars the Red Wings couldn’t be choosers. Like most struggling teams, when the A listers said no thanks, they were seeking to fit square pegs into round holes. Attempts at turning Andrew Copp and JT Compher into No. 2 centers didn’t work. Making Ben Chiarot into a first-pairing defenseman was left wanting.

Yzerman believes that he can sell a top UFA on what the Red Wings have to offer. Still, he figures it’s ultimately all about what is it that the player wants.

“It all comes down to what they are they looking for?” Yzerman said. “What’s important to them? Are they trying to win a Stanley Cup? Are they looking to put the most money in their pockets as they can? Do they want to play with their buddy?”

Might Red Wings Yzerman Overpay A UFA?

There are published reports that an NHL team is going to be offering Toronto Maple Leafs UFA Mitch Marner a two-year pact with an AAV in the $12-13 million range.

Pierre LeBrun: Rumours that Mitch Marner is considering a two year deal at $12 to 13 million per in free agency – The Athletic

— NHL Rumour Report (@NHLRumourReport) June 22, 2025

Could that team be the Red Wings? This is one approach Yzerman might take. Get an A lister to sign on the dotted line by offering them mega money and short term. In doing so, the player will be getting his payday. At the same time he won’t be stuck with a long-term commitment if the Red Wings again come up short in their playoff bid.

Considering the young players he’s putting into place, Yzerman believes he’s assembling the building blocks to convince a top player that Detroit is a team with a bright future.

“I think you look at the group of our team and it’s for any particular player, it’s an enticing opportunity to play alongside some of these guys and really make a difference on a team that’s trying to take another step,” Yzerman said.